Red Bull Hub dissolves the boundary between architecture and advertising.
Unlike a traditional event pavilion comprising a sticker-like logo applied to a generic form, here we developed a solution that fuses the two ingredients of structure and brand – each inseparable from the other.
The resultant concept establishes a framework for a range of branded installations that can vary in scale, mobility and function to include use as a bar, cafe, DJ booth, lounge or point-of-sale.
